Services
CTLR PLUS SOLUTIONS provides marketing analytics, business intelligence, AI workflow, and technology consulting services for leaders who need clearer evidence, stronger systems, and better business decisions. We take services seriously. Our work is built for business owners, founders, marketing teams, agencies, and executives who are tired of scattered reports, unclear attribution, disconnected tools, and dashboards that look impressive but do not actually explain what should happen next.
We do not begin with software. We begin with the business problem.
That matters because most companies do not need another random tool added to the stack. They need a clearer measurement layer, better definitions, cleaner tracking, stronger reporting, and a practical process for turning information into action. A business may ask for Google Analytics help, a custom KPI dashboard, paid ads tracking, CRM reporting, automation, or an AI workflow. But underneath those requests is usually a deeper question:
Can we trust the information enough to make a better decision?
That question guides every service at CTLR PLUS SOLUTIONS.
Our services are organized around the same philosophy that shapes the rest of the company: Service, Intelligence, and Relationships. Service means we listen carefully, communicate clearly, and try to keep the work understandable. Intelligence means we bring measurement discipline, technical skill, and strategic thinking to complicated systems. Relationships mean we want clients to experience CTLR PLUS SOLUTIONS as a trusted office, not a disposable vendor.
$100 Google Audit
Many clients begin with the $100 Google Audit because it is the fastest, simplest way to understand whether the current measurement setup can be trusted. This entry point is designed for businesses that are spending money on marketing, running ads, collecting leads, or reviewing reports but still feel uncertain about what the numbers actually mean.
The audit may include a review of Google Analytics, GA4, Google Tag Manager, Google Ads tracking, conversion events, website forms, Meta Ads tracking, call tracking, source data, and basic reporting logic. The goal is not to overwhelm the client with technical language. The goal is to identify what appears accurate, what appears incomplete, what may be misleading, and what should be fixed first.
The $100 Google Audit gives leaders a clearer starting point.
Marketing Analytics and Attribution Pipeline Fixes (Starting at $750)
Marketing analytics should help leaders understand the relationship between effort, investment, customer behavior, and business outcomes. When marketing analytics is weak, the business guesses. When attribution is biased, the business overinvests in the wrong channels. When reporting is disconnected from the real sales process, leadership may scale activity without knowing whether it is creating real value.
CTLR PLUS SOLUTIONS helps clients evaluate and improve marketing analytics across Google Analytics, Google Ads, Meta Ads, CRM systems, website forms, call tracking, landing pages, campaigns, and customer journeys. We do not blindly accept platform-reported numbers. Google may tell one story. Meta may tell another. A CRM may reveal something different. The real work is understanding how the pieces fit together and what decision the evidence can responsibly support.
This service is especially valuable for businesses running paid ads, comparing vendors, preparing to scale, or trying to understand why leads, revenue, and reporting do not seem to line up.
Custom KPI Dashboards and Marketing Intelligence ($2k-$15K dependent on Data Sources)
A custom marketing and KPI dashboard should not be a prettier spreadsheet. It should be a decision system.
CTLR PLUS SOLUTIONS builds dashboards and business intelligence systems that help leaders see what matters in one place. Depending on the client’s needs, this work may include Looker Studio, Power BI, BigQuery, SQL, APIs, Google Analytics, ad platform data, CRM data, call tracking, form submissions, sales pipeline information, and other business data sources.
The goal is not to show every possible number. The goal is to show the right numbers, in the right structure, with enough context for leaders to act.
A dashboard can include executive KPIs, marketing performance, campaign results, lead source reporting, sales pipeline visibility, conversion tracking, customer journey data, revenue indicators, operational metrics, and AI-assisted summaries. But the most important part is not the visual layer. The most important part is the logic underneath it.
Data Engineering, SaaS MVP and Agentic AI Lab (Build and scale a technical MVP for market $15K-$80K)
Top secret tool development with real principal analysts and engineers in a private lab just for you. Let’s be real, AI is becoming part of everyday business and consumer life. It can summarize, automate, analyze, write, recommend, and accelerate work. CTLR PLUS SOLUTIONS uses AI and helps clients use it, but we believe AI should operate inside clear rules, human oversight, and trustworthy data environments.
Our MVP and Agentic AI Lab helps clients design practical and enterprise tools, workflows, prototypes, and automation systems that support real business operations. This may include AI-assisted reporting tools, internal workflow assistants, custom GPT-style systems, lead intake processes, research tools, document automation, data review workflows, SaaS or MVP prototypes, and business process automations.
We are optimistic about AI, but we are not careless with it.
If a business connects AI to messy data, the AI may help the organization move faster in the wrong direction. If a company automates reporting without checking the measurement logic, it may create a false sense of certainty. If leaders rely on black-box recommendations without understanding the source data, they may confuse speed with intelligence.
Our approach is different. We design AI workflows that support human judgment rather than replace it. We focus on clear business logic, useful constraints, human review, documentation, and accountability.
Fractional Leadership and Thought-Partnering (Retainers of $1800/$4800/$6800 per month full boutique service)
Some clients need more than a one-time project. They need a serious thinking partner who can help them make sense of analytics, dashboards, automation, AI, paid media, CRM systems, technical vendors, and growth decisions over time.
CTLR PLUS SOLUTIONS offers fractional leadership and thought-partnering relationships for businesses that need senior-level guidance without hiring a full-time executive. This may include analytics strategy, dashboard governance, vendor evaluation, paid media tracking review, CRM reporting oversight, AI adoption planning, business intelligence roadmapping, MVP planning, and ongoing systems counsel.
This work is especially useful when the problem is messy, ongoing, requires management of people, important, and technical. We help leaders slow down enough to define the problem, then move forward with clearer priorities.
Some clients begin with an audit. Some begin with a dashboard. Some begin with one urgent technical issue. Over time, many stay connected because they trust CTLR PLUS SOLUTIONS to help solve the next ambitious problem.
Built to Serve, Built to Scale
Every service at CTLR PLUS SOLUTIONS is designed with the future in mind. As CTLR PLUS SOLUTIONS grows, our goal is to create sustainable revenue, stronger recurring relationships, documented processes, trained collaborators, trusted subcontractor relationships, and team-based delivery. That matters for clients because it creates clearer systems. It also matters for the broader mission because growth creates capacity to train, mentor, and employ lifelong learners in a fast-growing industry.
If your business needs a $100 Google Audit, Marketing Attribution support, a custom KPI dashboard, Google Analytics help, paid ads tracking, CRM reporting, AI-assisted workflows, MVP development, or long-term systems counsel, CTLR PLUS SOLUTIONS is ready for that conversation.
Start with the $100 Google Audit, book a Thought-Partnering Session, or review our Google and Upwork authority before making a decision. The goal is simple: better systems, clearer evidence, smarter growth, and business decisions you can trust.